Susanne M. Radek
Partner

Ms. Radek has nearly 13 years experience in the voluntary benefits and property casualty industries with an emphasis on strategic planning, marketing, media relations, sales promotion, operations and project management. Ms. Radek and her partners founded Daymark Advisors, a Baltimore-based consulting and advisory services firm in 2001. Exclusively serving the insurance, financial services and workforce management market sectors, Daymark Advisors provides strategic consultancy on a retained basis and is a merger and acquisition intermediary with clients on both the buy and sell side. Ms. Radek leads Daymark’s consulting practice.

Ms. Radek has led client engagements that have involved market research, marketing strategy development and product development. Significant clients projects have included: Electric Insurance Company; Flexbenefits Group Ltd.; IB Services; Intercede Services; and Privacy Council, among others.

Ms. Radek began her career with Zurich Insurance Group and has experience with affinity and worksite marketing; direct customer sales; post-purchase policy service and claims administration; as well as personal and commercial lines underwriting. She currently maintains an active property and casualty insurance license. Subsequently, Ms. Radek worked for RewardsPlus, a national optional benefits company that leverages Internet and worksite-marketing strategies to deliver customized benefit solutions to employers. She managed Rewards Plus’ initial client launches for the California State Employees Association and Mirage Resorts, while also managing the company’s call center, corporate marketing, and media relations initiatives. In addition, Ms. Radek was a Senior Project Manager for Gr8 a national marketing communications agency for whom she managed client relationships including: Polk Audio; Prime Retail, LP; and Sylvan Learning Systems. She was a founder and Vice President of Marketing for Incube8, a business incubator and venture fund.

Ms. Radek is a graduate of Loyola College. She is active in the local community, is a member of the Board of Directors of the Maryland Chapter of the Cystic Fibrosis Foundation, and volunteers for South Baltimore Station, a shelter for the homeless.